The Digital Workspace
DefineX DefineX

The Digital Workspace

Leverage the Human Factor in your digital channels

Thru digitization journey almost all companies successfully moved their customers to digital service channels… Great news! But they left their top capability locked in offices: Human Factor.  Global trends are urging us to solve this.  Trends such as the rise of remote working, competitive economics of pure digital players, brands having difficulties sustaining trust relationship on digital channels and idea of metaverse becoming a reality are urging for a new solution.  DefineX redefined the Digital Channels to address all and this time with Human, being a integral part of digital channels.

What needs fixing?

Digital banking without the human factor is a mobile ATM. If you place a machine in front of your customers instead of a bank, they will treat your bank as they treat their fridges.

Limited banking is inherent in digital
  • Money transfer limits
  • Security controls
  • Forced channel switches
Advisory is locked away from the customer
  • Wealth Management
  • Mortgage
  • Re-Financing
  • International Trade
  • Insurance
The customer success model is unperforming
  • Missing digital safety net
  • Support for Special Care Groups
  • Missing 3rd party actors - customers' advisors
Inefficiently managed banking workforce
  • Capacity frozen in silos
  • Expert workforce missing at MoT
  • Hard-to-manoeuvre prioritization and long deployment cycles
We leapfrog your bank to an All Bank @digital state.

Leapfrog Competition in Digital Play

Forget multichannel, omnichannel or all other names that describe a patchwork of channels. We design and build a new digital space where your employees, customers, and stakeholders meet and operate. This space is not your digital banking channel; this is your bank now existing digital with all human factors included.

More Sales Opportunity

We create new sales points with a constant human touch eliminating challenges caused by limited banking problems and missed opportunities on credit, sales and investment products.

Digital Retention

Retain digital natives through digital workspace without demanding a branch visit to solve digital gaps with human-assisted bridges. Gain insight on what to digitize.

Optimized Branch Workforce

Cut silo-driven inefficiency. Deploy where and when necessary. Move away from generic RM to SMEs and make them available when needed. Extend to contextual banking.

Customer & Employee Satisfaction

Expect an increase in NPS. One-click access to all banking needs will take of hyper-care customers. Working from home on sales-oriented tasks will improve RM's efficiency and satisfaction.

Read our original content to discover more

From a Neglected Segment to a Major Trend: Creating User Experience for Corporate Customers

Corporate customers are a significant source of revenue for banks, accounting for more than 60% of their income. Despite this, most banks have chosen to prioritize the consumer segment in their digitalization efforts as some C-level KPIs have been the number of digital customers.

Case Studies

Reducing Income Loss on a Bank’s Letter of Credits

Creating an automated system for Letter of Credit Advising Bank processes increased income and saved substantial time

Case Studies

Ramp Up Digital Sales Opportunities at Your Bank to Achieve 26% Increase in Customers

Two hundred fifty digital sales opportunities in 3 key areas resulted in a 26% increase in active digital customers.

Meet Our Experts
Tolga Ulutaş


To discover more about our services, please contact us.