DefineX DefineX

The Digital Workspace

Leverage the Human Factor in your digital channels

Thru digitization journey almost all companies successfully moved their customers to digital service channels… Great news! But they left their top capability locked in offices: Human Factor.  Global trends are urging us to solve this.  Trends such as the rise of remote working, competitive economics of pure digital players, brands having difficulties sustaining trust relationship on digital channels and idea of metaverse becoming a reality are urging for a new solution.  DefineX redefined the Digital Channels to address all and this time with Human, being a integral part of digital channels.

What is not going so well?

Digital Banking without Human Factor is an ATM on mobile. If you place a machine in front of your customers instead of a bank, they will treat your bank as they treat their fridge.

Banking workforce is inefficiently managed
  • Capacity frozen in silos
  • Expert workforce missing at MoT
  • Hard to manuever priotitization and long deployment cycles
Limited Banking is inherent in Digital
  • Money transfer limits
  • Security Controls
  • Forced Channel switches
Advisory is locked away from customer
  • Wealth Management
  • Mortgage
  • Re-Financing
  • International Trade
  • Insurance
Customer Success Model is unperforming
  • Missing digital safety net
  • Support for Special Care Groups
  • Missing 3rd party actors- customers advisors
We leapfrog your bank to an All Bank @digital state.

Leapfrog Competition Digital Play

Forget multichannel, omnichannel or all other names that describes patchwork of channels. We design and build a new digital space where your employees, customers, stakeholders meet and operate. This is not your digital Banking channel; this your bank now existing on digital with all human factors included.

More Sales Opportunity

Caused by limited banking problems missed opportunity on credit, sales and investment products New sales points created by continuous human touch

Digital Retention

Retain digital natives thru digital workspace with never demanding a branch visit Solve digital gaps with human assisted bridges Gain insight on what to digitize

Optimized Branch Workforce

Cut silo driven inefficiency Deploy where and when necessary Move away from generic RM to SMEs and make them available when needed Extend to contextual banking

Customer & Employee Satisfaction

Increase in NPS is expected; one-click access to all of banking needs will take of hyper-care customers Working from home on sales-oriented tasks will improve RM’s efficiency and resulting satisfaction

Read our original content to discover more
Case Study

Reducing Income Loss on a Bank’s Letter of Credits

Creating an automated system for Letter of Credit Advising Bank processes increased income and saved substantial time

Case Study

Maximizing Digital Sales in a Major Turkish Bank

Two hundred fifty digital sales opportunities in 3 key areas resulted in a 26% increase in active digital customers.

Case Study

Multi-Channel Enablement for A Leading Turkish Bank

We created a multi-channel development program to increase the speed of time-to-market by transforming digital channels into a marketplace for all delivery teams.

Meet Our Experts
Tolga Ulutaş


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